Web design + paid ads · Massachusetts

Websites that convert. Ads that fill them.

Measured in booked jobs, not clicks.

I design the site and run the paid traffic as one system — so every click lands somewhere built to sell, and every dollar ties back to real work.

Paid media for Rodenhiser Home ServicesBuilt & scaled Studio Hudson
Return on Meta ad spend at Studio Hudson
$0K
Annual revenue in under six months, bootstrapped
Return on Google ad spend at Studio Hudson
The system

Three parts of one machine.

Bolted together after the fact, these fight each other. Built as one, they compound — and the cost of every booked job comes down.

01

Paid ads

Meta & Google put you in front of the right people at the moment they're looking.

02

A site that converts

They land on a page built to turn interest into a booking — not a dead end.

03

Booked jobs

You get measurable work, tracked end to end. Clicks become customers.

I build all three — and the tracking that connects them.

What I do

Two services. One outcome.

Start with whichever you need. Most clients end up with both — because they work better together.

Why it works

An ad is only as good as the page it lands on.

Most people sell one or the other. I own both — plus every piece of data between them. That's how cost per booked job actually drops: the traffic and the thing it lands on are designed together, never bolted on after.

John Fallon, founder of Attentiv
Who you work with

One person. The whole system.

I'm John. Data science and business at Northeastern, then years building dashboards, websites, and ad systems — including software for institutions managing trillions in deposits. Now I do all of it for service businesses: the site, the ads, and the tracking that ties them together. No account managers, no handoffs.

See the work
Start here

Let's find where you're leaking jobs.

Book a 15-minute call, or grab a free teardown of your current site. No pressure, no pitch unless you want one.

You own everythingMeasured in booked jobsNo pressure